Wednesday, 2 December 2015

OUGD502 - Logo Research


As a group we are working on producing a successful logo, something which communicates the name of our Graphic Design business and also the name of the business.

As a group we have found ourselves torn between two different names for the business, (CoffeeSpace) and (dSpace).

Because we will be creating and designing a coffee house that will become part of the business, which we plan to use as a way of publicising and increasing the impact of our brand and image. At the same time making a better connection with the public there by subconsciously making more contacts.

So I plan to research different logos which could maybe give me some inspiration towards designing something which could be used with on of the business names.














These logo designs are very effective, simplistic and would be classed as the modern solution to a modern problem in design. They effectively express the idea of the business/company through effortless design strategy.

I really want the same technique to be shown in our logo design.


Since we have decided to promote the business through the use of a coffee house, I will also carry out some research into successful coffee shop and cafe logos.








http://designrshub.com/2011/12/25-hot-coffee-logo-designs-for-your-coffee-shop.html


I really like these logos above, even though they are quite illustrative they are very effective at the same time as well as being very warm and inviting. I would want to incorporate this idea into our own final logo design.
















These designs above are very self made designs which I really enjoy looking at. I like the use of warm and cool colours along with the simplistic designs which really caught my eye.

http://creativeoverflow.net/50-inspirational-cafe-coffee-logos/


The two logo designs below are for coffee shops that offer an alternative or different service, meaning there is two different business in one. The designers of these logos have taken that fact on board and incorporated it into the design.






http://creativeoverflow.net/50-inspirational-cafe-coffee-logos/












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