My Interest in Branding

After my first year at leeds college of art I realised that I have found a lot of interest in branding.

I like the idea of a being given something new and fresh and creating an amazing, modern and professional design. I like being able to look at an idea for what it is and then expressing that through a series of designs that all come together as a brand.

I particularly like the creativity process of making a logo, expressing a business through a single design which is the most challenging but it's something I get a lot enjoyment from.

Whenever I am researching or creating designs, I definitely have the most interest and enthusiasm when that work process has something to do with branding.

I think that the main reason I enjoy branding so much is that it gives me the chance to combine my own creative style with the style that is required to make the designs a successful brand.

Because of this I have decided that I want to concentrate more on the work of branding and what it takes to be able to transform an idea into a brand or to retransform an old brand into a new one.

I want to concentrate on this branch of creative design, therefore I want to find the time to contact some local branding businesses and find out more about what it's like to work for a professional and successful branding business environment.