OUGD502 - SB03 - Brand Research - The Engine Room

The Engine room is a branding company based in Huddersfield. 

I first met the team at Engine room years ago, when I first started to study graphic design. I was working on a project for an event which was to take place in Huddersfield, My job was to effectively build the branding needed for the event which took several months to complete. 

I ended up visiting ER to have some exposure in a professional atmosphere. I explained that I was working on branding design, soon after I ended up collaborating with Engine Room to work on the brief, which at the time was extremely exciting because it made me feel like a professional designer. 

Ever since that project ended I have looked up and admired the Engine room greatly for my first experience within the industry. I do plan to visit them again to catch up and discuss what I have done so far and what I plan to do with my future as a designer. I'm hoping they may have some constructive opinions for me. 

For the time being though I am going to include them in my research into the industry.

I would say that ER represent a much more refined and mature style compared to that of OTB. Making the Engisne a little more similare to my own personal style. The engine room have a much more interactive user inteface I feel and there seems to be a fair amount more of explanation about the business. 

As stated on the website, Engine room are a lot mroe revolved around design that has the ability to tell a story. 

The Engine Room specialise in many different things and have many skills to offer clients. 

The skills thst the designers offer are, Delivering brand identity, company naming, product naming, creative copywriting, print design, digital delsign, and development, photgraphy, animation and video production. 

The engine room have a lot to offer to clients, and I think there is something special about creating a story out of it. instead of just listing them. I think it says a lot about the company/people behind the screen.

I do admire the Engine room and what they have created. I really appreciate the idea that everything should have a story to tell and I feel that possibly applying the same values to own busieness would definitely be a step in the right direction.