Modern design is a branding company that focuses and base everything off the practice of modernism. Including the statement 'that the best designs are the ones created in a modernist style. This is extremely visible from just looking at the website and the amazing use of white space.
After reading through some of the information on their website, it became very clear that the company focuses very heavily on attention towards the client and hardly anything about themselves and what they have achieved.
MODERNDESIGN.CO.UK
As stated below on one of the sites very few pages
This is the very first thing the visitor sees when clicking on the site. The page literally screams simplicity and modernism and on a personal level.. I absolutely love it. I think this says a lot about the company it'self.
This style of the company is extremely identical to my own. As they have based their style from modernism, so have I. As I share the same idea of graphic design and branding as ModernDesign.co.uk
The website design is very fluid and simple.
The logo design, I think I would have to say is a little too obvious and simple. The logo design is purely text and no design or use of shapes or image or anything, which I feel does not really represent 'personality' but on the good side it represent what the company stands for and that is modernism and simplicity.
There does not seem to be much presence of a back story or many business values.
On the home page where designs have been presented, I notice that the work is very high standard and their website itself is amazingly designed and probably one of the easiest to explore and navigate.
I respect this company because of their style of design, as I also believe that modernism is the best style of design compared to that of any other genre. I'm not sure how simplistic I personally would go though, I think to compare to the other companies I have research, history/story or even some essence of personality behind the screen.
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