Outside the box, is a graphic design company based in Leeds.
This company specializes in full brand planning, advertising campaigns, and web design along with many other skills to offer clients.
One of the first things I noticed about OTB when browsing through their website is some of the positive things which they have written about the company. such as
"To help your brand fly away beyond where you imagine"
OTB show that the connection between client and designer is strong.
The first impression of OTB is spectacular.
I would like to discuss their website, the overall design and how much I love the design
First is the homepage
Which I think is absolutely splendid, it's the kind of highly effective yet minimal design which I really love. The yellow is really bold and it's extremely captivating as well as the pretty italic font.
Another one of my favorite things about outside the box is the logo
It's so simple yet so effective. I love that the name of the company has been transformed into an image and used as an icon image. lI feel that the choice in design is so successful that OTB does not even need to place the name next to the image, as I feel the image speaks for it'self. Plus I am thinking that this is where the high amount of yellow usage came from.
These phrases above were not too far from the homepage. meaning most visitors to the site will probably read these short pieces of text. Which is a good thing b because the values that OTB list here are very inspirational and I feel have the ability to provide a lot of confidence in the client in choosing OTB to build their brand.
Some of the brands that OTB have worked with are extremely admirable. there are so many pieces of clever and inspiring designs to look at.
As stated earlier OTB offers a lot of different skills for clients, which I think is essential for bringing in the most amount of work.
On the website, (in yellow circles) are listed a whole range of skills that they have to offer, and what's better is that these circles act as buttons which the site visitor can click on to obtain more information.
Now to compare OTB to my own branding business DaymoDesigns
I find myself looking towards OTB for inspiration as I have recently started my own business. Their Logo design to start is very inspirational to me, I feel that their logo design really shows what OTB is trying to express themselves, being a business that 'Thinks Outside of the Box'.
I do like my own logo design, as it is everything I like my business to stand for which is monochrome, simplicity. However, I would maybe like my logo to be more than a pretty design, I think I need to work on incorporating some kind of short story into the design that expresses the values of daymodesigns.
OTB's website have emphasised their skills as one of the most important things on the website. They have done through style and design as you can see on the last image above. This makes me think as a visitor to this site, the skills section is quite important and I feel like I should aslo follow in the same footsteps as OTB.
Lastly I would like to compare the overall design of OTB to my own.
I love how the use of black and bright yellow has been incorporated elements of every page on the site, I feek like it really gives a sesne of personality to the business, which makes me feel that maybe I should experimenting with colours.
The feeling that I am left with after naviagting through the website is a sense of cinfidence in the brand and happiness.
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